Leadership Team

The TrxNow leadership team is comprised of industry leaders with vast experience and knowledge. Our team knows how to get results.

Leading the Future of Roadside Assistance

TrxNow is a leading provider of innovative roadside assistance solutions, committed to delivering exceptional roadside servicing ability and cutting-edge transparent technology. Since our founding in 2014, we have continuously evolved to meet the needs of our partners, ensuring seamless support for drivers and businesses across North America.

Our rapid growth and strategic vision have allowed us to reach significant milestones over the years. In 2016, we celebrated a major achievement by hiring our 200th employee, marking a period of significant expansion. The following year, in 2017, we extended our operations into Canada through the acquisition of DAA, strengthening our presence across North America.

In 2018, we enhanced our servicing capabilities by introducing new features that improved our ability to provide fast, reliable, and efficient roadside assistance. By year 2019, we had served over 7 million customers. In 2020, we had built our third call center as part of the Tennessee Project 95 State partnership, increasing our capacity to support drivers and businesses with 24/7 assistance.

In 2021, we reached a defining moment in our company’s growth by becoming the largest fleet provider in the industry. This accomplishment solidified our reputation as a trusted leader in roadside assistance.

At TrxNow, we remain entrepreneurial and forward-thinking, constantly innovating to enhance our solutions. Our dedication to customer service drives us to create smarter, faster, and more effective roadside assistance solutions.

Executive Leadership

Anthony M. Royer

Anthony M. Royer

Founding Team

Chief Executive Officer dsdswdwscscs
Anthony’s passion for the success of all partners is unparalleled and reshaping the landscape of the roadside industry. Royer leads the selection of TrxNow’s strategic partnerships by partnering directly with the Chief Executive Officers of each organization to ensure alignment and promote profitable winning relationships between the teams.
Barb Villarreal

Barb Villarreal

Executive Leader

  Senior Vice President, Process and Technology
Barb is responsible for seamlessly integrating our clients across the entire Salesforce platform, enhancing connectivity for their end customers. She focuses on establishing the most effective channels to optimize the customer experience for all roadside assistance and fleet service needs, ensuring efficient and reliable support when it matters most.
Sharyl Walley

Sharyl Walley

Executive Leader

Vice President
Sharyl Walley leads the development and execution of HR strategies, policies, and programs tailored to the fast-paced service logistics industry. She focuses on talent management, employee relations, and workforce development to ensure a strong, reliable team that supports the company’s mission of providing exceptional roadside service. With a proven track record, Sharyl has successfully overseen the hiring of 400 employees, helping to build a skilled and responsive workforce dedicated to assisting drivers in need.
Lucas Carey

Lucas Carey

Executive Leader

Senior Vice President, New Business and Client Success
Lucas leads business growth efforts within the service logistics and fleet industry, focusing on acquiring new clients while strengthening and expanding existing relationships. He is responsible for identifying, developing, and executing strategic initiatives—including new market entry, partnerships, and business ventures—that drive TrxNow’s expansion in the roadside assistance industry. Through his expertise, Lucas ensures sustainable growth and innovation in delivering reliable roadside solutions.
TrxNow History Chart

Tailored Strategies

By leveraging advanced technology and deep industry expertise, TrxNow creates customized solutions that address unique challenges, ensuring seamless and efficient service delivery. This commitment to effective services not only enhances customer satisfaction but also fosters long-term partnerships built on trust and reliability.

Progressing Advancements

We ensure our advancements not only streamline operations but also elevate the customer experience, providing faster response times and more accurate solutions. By consistently pushing the boundaries of innovation, TrxNow reinforces its reputation as a trailblazer, setting new benchmarks for excellence in the industry.

Customer-Centric Focus

We are committed to putting customers first extends to its use of cutting-edge technology, enabling real-time updates and transparent service processes. Through this unwavering dedication to client satisfaction, we have earned the loyalty and trust of millions, solidifying its position as a leader in roadside assistance.

Tailored Strategies

By leveraging advanced technology and deep industry expertise, TrxNow creates customized solutions that address unique challenges, ensuring seamless and efficient service delivery. This commitment to effective services not only enhances customer satisfaction but also fosters long-term partnerships built on trust and reliability.

Progressing Advancements

We ensure our advancements not only streamline operations but also elevate the customer experience, providing faster response times and more accurate solutions. By consistently pushing the boundaries of innovation, TrxNow reinforces its reputation as a trailblazer, setting new benchmarks for excellence in the industry.

Customer-Centric Focus

We are committed to putting customers first extends to its use of cutting-edge technology, enabling real-time updates and transparent service processes. Through this unwavering dedication to client satisfaction, we have earned the loyalty and trust of millions, solidifying its position as a leader in roadside assistance.